In other words, we can say that most of the information of the Lead Champion solution is accessible even if users accept only the technical cookies necessary for your site. However, if the visitor through your cookie-banner also accepts the type of cookies in which those of Lead Champion are placed, then the potential of the solution increases further, since some additional features are “enabled”.

How is the script activated?

Lead Champion is a service that allows, through IP tracking, to identify the visitor’s company based on the match of the visiting IP with the public registration data of company internet addresses taken from various public and private sources.
The implementation flow begins with the insertion of a very short javascript code in the pages of the customer’s site, which allows the download from the Lead Champion CDNs of a javascript source that sets the initial values of visit recognition. This part is the cookieless script, which you can see on this page, in the paragraph “Manual solution”.

We have implemented a second part of the script that allows you to interact with some of the most popular cookie manager tools (iubenda, cookiebot): the second part of the script also recognizes if through these tools the user has confirmed the use of marketing cookies, and in this case also enables the cookies that we describe at the bottom of this page (in any case the script can be adapted to interface with other cookie managers).

The creation of the identifiers is followed by a tracking call for the validation and recognition of the type of license associated with the customer’s site and based on this additional javascript code is downloaded for the management of custom events and remarketing in the case of discover license.

If the license is a booster type, the code is enriched with features that can manage the forms shown in overlay.
In cases where the license also includes integration with external systems (CRM, mail tracking, notification systems, webhooks, etc.), the tracking of the visit is also reported to the integration management subsystem that is responsible for sending the data of the visiting company and the data of the visit (duration, list of page views).

How do Lead Champion cookies work?

Lead Champion’s javascript library, run on customer website pages, uses 4 cookies which are as follows:

__lcVR: it is a visitor identifier to recognize if it is a new or returning visitor
__lcIH: Keeps the visitor’s browsing history

The features that are therefore activated when a user confirms cookies are basically:

tracking return visitors
the visitor’s association with the first network from which they connected (eg: a visitor accesses your site from their company network; then brings home the computer or phone from which they connected, and reconnects from home; with cookies activated the visit is re-associated with the initial company)
the possibility of remarketing (population of lists for remarketing digital advertising on the GoogleADS and FacebookADS advertising networks)

The post Lead Champion cookies appeared first on Lead Champion.

On the screen of all the leads, by clicking inside the rectangle next to the word search, you can search for one or more leads by choosing from the possible filters: company name, place (based on the address of the site) or category of reference; after entering the chosen name, simply click on the search lens symbol or on the send button on the keyboard.

The list of leads will be highlighted as per search filter, for the search period entered.

If data that is not present in the list of leads is entered for the set period, the message will be highlighted: No Leads found for this search.

(Always keep in mind that the lead may have been moved to one of the separate lists – hidden customers / Leads – or have visited the site in a different period than the time range set for the search).

Time range setting

By clicking inside the rectangle next to when or by clicking on the calendar symbol, you can enter the reference period for viewing / searching for leads.

A form will appear for choosing the period to set

By clicking on: this month, previous month, last 7 days and last 30 days the list of leads relative to the set period will be immediately displayed; while clicking inside the rectangles under DAL-AL or on the personalized writing, the calendar will be highlighted, on which to set the dates of interest. After setting click on apply and the list of leads will be displayed.

Advanced Search

By clicking on the word Advanced search, all possible search and filter parameters will be displayed:

• Search key
• When
• Solo Lead (Lead and ISP)
• Site
• provenance
• Include customers
• Behavioral score
• Signatory score
• Tag list (if entered all are displayed – blue light manual tags and orange section tags) with AND or OR search option

The summary of the conditions set with options will also be displayed: filter – save – reset.

To return to the list display of all leads, simply click on the word Advanced search again.

Setting advanced search parameters

In the advanced search screen by clicking on the message All sites or on the small triangle next to the Site, a drop-down form will appear with the options to choose all the active sites under license.

Clicking on the URL of the desired site and successively on the message Filter present below the Summary, the list of leads associated with the selected site will be highlighted. By clicking next to the word Provenance, entering a search name (eg direct access, linkedin, google etc.) or a keyword, the list of leads that come from the filter word entered will be highlighted (visible in detail visit-origin and keyword ).

By clicking on the text Include customers, the list of leads will be highlighted including the leads saved in the customer list (if set).

Positioning yourself with the mouse pointer next to the word Behavioral score from and moving horizontally, it is possible to set the desired filter range (possible range from 0 to 500 – the maximum achievable score being considered the last 5 visits occurred in the period of selected time, which at most for each, can reach a behavioral score of 100).

Then clicking on the Filtra text under the Summary, the list of leads with a behavioral score included in the time range set will be highlighted.

Positioning yourself with the mouse pointer next to the signed Score from and moving horizontally, it is possible to set the desired filter range (possible range from 0 to 100);

By clicking next to the name of one of the tags present, the flag inserted next to the name will appear, and in summary it will display the name of the tag after the writing: with at least one of these tags (The OR or AND configuration in “Consider the TAGs included in “is irrelevant if only one tag is selected).

By clicking on the text Filtered below the Summary, the list of leads to which the selected tag has been associated will be highlighted.

After clicking next to the name of two or more tags present, the flag inserted next to the name will appear, and in summary the name of the tags will be displayed after the writing: with at least one of these tags if the configuration “Consider the TAGs included in” is set in OR;

By clicking next to the name of two or more tags present, the flag inserted next to the name will appear, and in summary it will display the name of the tags after the writing: with all these tags if the “Consider TAGs included in” configuration is set in AND;

By double clicking next to the name of one or more tags you can exclude the tag (s) from the search filter; the x will appear next to the name (s) and in summary the name (s) of the tag (s) will be displayed after the writing: without any of these tags

It is also possible, with the application of the filtering logics described, to set a filter that includes the presence of one or more tags and at the same time the absence of others.

If during the phase of setting the filters in advanced search, click on Reset below the summary message, all the search parameters set up to that point are canceled.

Save advanced search on customized list

After having filtered the list of leads according to the desired parameters, clicking on SAVE, a form will appear with the title “Create a customized list”;

You can enter the name to be associated with the customized list you want to create.

All the search and filter parameters are reported, as per the settings made; by clicking on Save in the form, the customized list will be generated with the associated name and the following message will appear: The customized list has been successfully created. Go to the list of your custom lists.

This list will in fact always be displayed through the menu item Lists -> Name custom list.

In order to manage your custom lists go to settings/custom lists

The post Lead Search appeared first on Lead Champion.

In the screen of all the leads, in correspondence with the line of the affected lead, by clicking at any point, you will see the detail of the data relating to the lead and the details of the visit (s) taken place.

By clicking on the reference line, the details of the lead data and the details of the visit (s) occurred will be closed.

On the left are the company master data – signature data:

• Contact details
  • Phone
  • Fax
  • Mail
  • Website
  • Registered office
• Business data
  • VAT number
  • Number of employees
  • Revenue
  • Product category
  • Credit risk assessment

On the right side are the details of the lead’s behavior – behavioral data:

• Behavioral score (score) spread over visits and visitors (by color)
• Behavior summary in the period:
• Number of unique visitors
• Number of visits
• Number of pages viewed
• List last 5 visits with detail:
  • Visitor avatar (with the same color is the same visitor)
  • Date and time
  • Duration
  • Behavioral score of the visit
  • Number of pages viewed
  • Provenance and keywords
  • Movie of the visit

Visit movie

After opening the lead detail, clicking on the film icon under movie will display the “visit video” form with the list of pages visited on the indicated site and the time of permanence on the pages themselves.

Clicking on the “play” triangle icon, inside the form, the screenshots of the pages visited will be displayed in temporal succession.

Lead Details – Action Bar

Within the lead detail, the possible actions bar on the lead is available under the company name:

• View employees on Linkedin
• Hide
• Mark customer
• Track
• Import to CRM

Using the Hide button, the lead disappears from the list of leads (it is inserted in the list of hidden leads).

Using the Mark customer button, the lead disappears from the list of leads (it is inserted in the Customer list).

Through the Track button, the tracking symbol appears at the bottom of the lead line, in addition the track icon is replaced by the icon no longer tracing and the hide icon disappears (the lead is inserted in the list of Leads tracked).

Clicking on the Do not trace more icon disappears the tracing symbol at the bottom of the lead line and returns the Trace icon and the Hide icon (the lead is removed from the list of traced Leads).

When a lead is marked as “Traced”, each new visit of the lead activates a real-time email notification to the customer, in order to get an alert as soon as the lead returns to the site and can consequently activate actions in real time contact (recall, mail, etc.) when the lead is on the site.

Using the Import to CRM button the lead is imported into the CRM connected to the account and the Import to CRM icon disappears.

Manual tag management

It is possible to assign to each lead manual tags that allow a quick classification of the leads and that can be used within the searches to segment and assign leads.

After opening the lead detail, by clicking on the word add tag

and typing the desired tag name, the same is highlighted inside a blue rectangle and stored.

To remove the inserted tag, simply click on the x next to the tag name.

Display only lead – leads and isp

By moving the “Solo Lead” selector to the “Lead and ISP” value, the internet server providers (ISPs) that have visited will also be displayed in the list. This is private traffic not attributable to a company.

The leads in the list have a white background, while the ISPs have a gray background.

To return to the list of only leads, simply click on the word Lead and ISP.

The post Lead details appeared first on Lead Champion.

In the discover screen of all leads, by clicking on the Settings section, a drop-down menu will appear with a list of all possible settings.

By clicking on score, the screen for setting the scoring and behavioral scoring will be displayed.

Revenue enable / disable

By clicking off in the button next to Sales, the same will be set to on; it is possible to enter the turnover range according to the parameters of interest with respect to the companies that visit their site, which will affect the calculation of the scoring score.

By clicking on in the button next to Sales, the same will be set to off and no entry will be possible.

Enable / disable number of employees

By clicking on off in the button next to Number of employees, it will be set to on; it is possible to enter the range relating to the number of employees according to the parameters of interest with respect to the companies that visit their site, which will affect the calculation of the scoring score. By clicking on in the button next to Number of employees, it will be set to off and no entry will be possible.

Enabling / disabling categories

By clicking on off in the button next to Categories, it will be set to on; the message will appear: Choose the most important product categories for your business.

Clicking on the word Choose Category opens a drop-down form with all the possible options related to the product categories; clicking on one or more of them will highlight the product category chosen within a blue rectangle.

To delete an already entered product category, simply click on the x next to the name of the product category
By clicking on in the button next to Categories, it will be set to off and no entry will be possible.

Location enable / disable

By clicking on off in the button next to Location, it will be set to on; the message will appear: Choose the places of greatest interest for your business.

Clicking on the word select nation will open a drop-down form with all the possible options related to the nations; by clicking on one or more of them, the country chosen within a blue rectangle will be highlighted.

Clicking on the word select regions a drop-down form will open with all the possible options inherent to the regions (only Italian regions); by clicking on one or more of them the selected region within a blue rectangle will be highlighted.

To delete a country or region that has already been entered, simply click on the x next to the name of the country or region.

By clicking on in the button next to Location, it will be set to off and no entry will be possible.

save score scoring data

After having set all the parameters relating to turnover, number of employees, product categories and location, the specific weight must be set, which each of these items will have in the total score of the signed score assigned for each visit.

Through the mouse pointer it is possible to vary the percentage of incidence on the total score of each of the four items that contribute to the calculation of the scoring score. If one of the variables has not been set to on, its value is automatically set to zero.

Finally clicking on save will save all the parameters entered.

Display behavioral scoring of each site

In the discover screen of all leads, by clicking on the Settings section, a drop-down menu will appear with a list of all possible settings. By clicking on score, the screen for setting the scoring and behavioral scoring will be displayed. A unique behavioral scoring can be configured for each licensed site.

Keyword entry

In behavioral site Scoring (url of the site or of one of the active sites in license) it is possible to insert one or more significant keywords with respect to the company brand, which if included in the research can contribute to the total score of the behavioral scoring of the visit .

By entering a word (by clicking on the word add keywords), the same will be highlighted in a blue rectangle.

Configure url (insert section tag)

Clicking on configure url the screen that provides the possibility of inserting section tags will be displayed (it is possible to insert one or more url of the site linked to the section name); the section tags (orange in detail visit) will be associated to the leads that will visit these url.

Clicking on a new section will open the Section Configuration screen

By clicking next to Section Name you can enter the name that will define the section tag; by clicking on the + symbol on the right side in correspondence with the word url the form for inserting the url will be highlighted

By entering a url and clicking on confirmation, the same will be highlighted in the box below the word url and associated with the section name. Then clicking on save in Section configuration the message Done! Will appear. The section has been saved.

To return to the behavioral scoring screen, click on back at the top right.

Selection of site type

By clicking on the circle next to the description of the various types of sites, you can choose the type of site most similar to your own; the choice made will modify the logics with which the behavioral score scores are assigned.

By clicking on custom, you determine the possibility to set the desired thresholds and the specific weight, in percentage, of each item that will contribute to the determination of the total score of the behavioral scoring for each visit.

Entry time threshold spent on the site

By clicking next to the message Time spent spent (seconds) it is possible to enter the number of seconds that will have to be exceeded in the visit to the site to determine the set percentage incidence of the item Time spent on the site in relation to the total score for behavioral scoring of each visit.

Entry of page views threshold

By clicking next to the word Sight pages view you can enter the number of pages visited that will have to be exceeded in the visit to the site to determine the percentage incidence of the page views related to the total behavioral scoring score of each visit.

Setting percentage time spent

By positioning the mouse pointer on the “scroll bar” next to the word Time spent on the site and moving horizontally it is possible to change the percentage value that will affect the final count of the behavioral score that will be assigned to the visit; at the same time the percentage of color combined in the graph on the side will be modified.

Set page views percentage

By positioning the mouse pointer on the “scroll bar” next to the written Pages viewed and moving horizontally it is possible to change the percentage value that will affect the final count of the behavioral score that will be assigned to the visit; at the same time the percentage of color combined in the graph on the side will be modified.

Direct access percentage setting

By positioning the mouse pointer on the “scroll bar” next to the text Direct access and moving horizontally it is possible to change the percentage value that will affect the final count of the behavioral score that will be assigned to the visit; at the same time the percentage of color combined in the graph on the side will be modified.

Keyword percentage setting

By positioning the mouse pointer on the “scroll bar” next to the words Keyword and moving horizontally you can change the percentage value that will affect the final count of the behavioral score that will be assigned to the visit; at the same time the percentage of color combined in the graph on the side will be modified.

Set percentage of visited url

By positioning the mouse pointer on the “scroll bar” next to the word Url visited and moving horizontally it is possible to vary the percentage value that will affect the final count of the behavioral score that will be assigned to the visit; at the same time the percentage of color combined in the graph on the side will be modified.

Entering bounce threshold

By clicking in the box next to the bounce threshold (max 10 seconds) you can set the number of seconds you want; visits with only one page visited and with duration in seconds below this threshold will be classified as Bounce and their behavioral scoring score will be zero.

save behavioral scoring data

By clicking on Save within the behavioral Scoring screen for the site all parameters, thresholds and percentages set are activated.

save signature and behavioral scoring data

After setting all the parameters relating to firmographic scoring (single) and behavioral scoring for each active site licensed click Save.

Added section

Clicking on configure url the screen that provides the possibility of inserting section tags will be displayed (it is possible to insert one or more url of the site linked to the section name) and where the list of section tags already entered is displayed.

Clicking on a new section will open the Section Configuration screen.

By clicking next to Section Name it is possible to insert the name that will define another section tag; If you insert a section name already saved, the following message appears: Name already in use for another section; by clicking on the + symbol on the right side in correspondence with the word url the form for inserting the url will be highlighted

By entering a url and clicking on confirmation, the same will be highlighted in the box below the word url and associated with the section name. Then clicking on save in Section configuration the message Done! Will appear. The section has been saved.

Edit section

In the site sections screen, clicking on the pencil symbol in correspondence with the existing section name will open the Section Configuration screen with the list of inserted URLs; position yourself on the url to be modified; by clicking on the minus symbol the form will appear “Are you sure you want to delete the following URLs from the” Product “section ?. Clicking on will disappear the url selected by the reference section.

On the Section Configuration screen, click on the pencil symbol to open the Edit url form;

Inside the form it is possible to insert new url or delete existing ones. By clicking on confirmation, the Configuration section screen will reappear with the changes made.

Section deletion

In the screen sections of the site by clicking on the trash symbol in correspondence of the existing section name a form will open: Are you sure you want to delete the section ” with all its associated URLs? Clicking on will appear the message Done! The section has been deleted and the section name will disappear in the Site sections screen.

Blacklist management: addition, deletion, modification

In the behavioral Scoring screen for the site, clicking on configure url will open the Blacklist section where it is possible to insert one or more url of the site judged not significant for the purpose of its business; the visit to these url will automatically result in the zeroing of the behavioral score score.

By clicking on + to the right of the URL, a form Insert url will appear with the message: Add your unwanted URL in the Blacklist section; inserting a url and clicking on confirmation you will have the insertion of the url itself in the Blacklist section.

To delete a url already entered by clicking on the url itself and successively on the symbol – a form will appear with the writing: Are you sure you want to delete the following URLs from the Blacklist section? Clicking on yes the url will be deleted within the blacklist.

Clicking on a url already inserted in the section and then on the pencil symbol, a Url Edit form will appear; By clicking inside the box you can insert new url or delete existing ones. Clicking on confirmation will display the Blacklist Section with the changes made.

At the end of the settings, to make them active, click on save in the Blacklist Section.

The post Score settings appeared first on Lead Champion.