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Lead Generation Guide

Lead generation Funnel: how to create contacts and convert them to customers.

BOOK

Want to know how to get more leads? We’ll help you!

In a world where people are invaded by stimuli, how do you really arouse their interest? How do you get customers closer to the brand and not the other way around? How do you create a relationship with the customer that also relies on the power of word of mouth?

Lead generation is the marketing process aimed at generating contacts of potential customers and accompanying them gradually, through various steps, up to the purchase and retention phase.

Each of these phases of the conversion funnel involves techniques, tools and processes that must function in a harmonious and organized manner.

You don’t know how to do that? We have the solution for you!

Lead generation Funnel: how to create contacts and convert them to customers.

Cristian Marchisio and Alessandro Ponte (Marketing Manager and Product Manager in Lead Champion) created this volume edited by LSWR Editions to guide the reader to create a lead generation funnel.

Through the experience of the authors, you will be guided step by step in creating an effective lead generation project!

The book can be found in the main physical and online libraries:

Amazon
IBS
Feltrinelli
LSWR Editions

If you haven’t already, read our Lead Generation guide too!