We all know the benefits of lead generation, but it is just as important to develop a complementary demand generation strategy to really get the most out of your B2B digital marketing. If you want to ‘awaken’ interest in your product or service even before...
In recent years, there has been a lot of talk about Account Based Marketing. In this article, we will see what it is and how you can apply it to your business. Try to imagine that you are on a fishing trip. You can choose to throw a net into the water and wait (and...
The Web, with the incredible wealth of information it provides, has radically changed the way users approach purchasing. The customer is now more aware than ever and eager to seek out as much information as possible, which is also why sales cycles have lengthened....
The B2B sector has always travelled a different route than B2C, with different rules and tools. Despite this, the various changes that have taken place within the sector have modified its dynamics and habits, bringing elements into B2B that, until some time ago,...
“You can find out more about a person in an hour of play than in a year of conversation” – Plato The Athenian philosopher already understood that play is one of the most effective ways to stimulate human instincts, create or gratify wants and needs, and engage...
Use marketing strategies to generate qualified leads and turn them into customers! Check out Lead Champion’s 7 tips on how to do Lead Generation on LinkedIn. Find qualified leads on LinkedIn in 7 steps The lead generation process is different in every company,...
