Account Based Marketing: what is it and how does it work?

Account Based Marketing: what is it and how does it work?

In recent years, there has been a lot of talk about Account Based Marketing. In this article, we will see what it is and how you can apply it to your business. Try to imagine that you are on a fishing trip. You can choose to throw a net into the water and wait (and...
B2B pop-overs are back: personalized and AI-powered

B2B pop-overs are back: personalized and AI-powered

There is no doubt that pop-overs have always been a valuable resource for online lead generation, even in B2B. Today we find ourselves at the dawn of a new era, with generative Artificial Intelligence as the protagonist: we can attract the attention of our target...
Lead Generation B2B: what is it and how to acquire clients online

Lead Generation B2B: what is it and how to acquire clients online

Have you spent a lot of resources promoting your product or service online but not acquiring new customers? You’re in the right place! There has been increasing talk lately about an incredibly effective strategy for acquiring customers: lead generation....