Have you spent a lot of resources promoting your product or service online but not acquiring new customers? You’re in the right place! There has been increasing talk lately about an incredibly effective strategy for acquiring customers: lead generation....
The difference between B2B and B2C marketing is simple. For example, if you sell soap, you know that your potential customer is everywhere. You just have to convince him to buy your product. If, on the other hand, you are selling business software, it is a bit more...
There is a lot of talk about content marketing and its effectiveness in promoting a business. However, it can often be difficult to create a content plan, especially if you are starting from scratch. In this case, the best option is to start with the foundations,...
What is a lead and what does Lead Generation mean, exactly? Lead Champion will explain it to you! Samsung’s Tech Habits 2016 research highlighted that more than 88 percent of respondents have pretended to know a tech term at work at least once. This is a...
“You cannot improve what you cannot measure,” said the famous mathematician and physicist Lord William Thomson Kelvin, and he was absolutely right. In fact, when it comes to lead generation, it is very easy to get to a point where it seems that no effort...
